Your guide to business marketing ... It involves redoing your sales letters and marketing material or rebranding your company. Consultants will recommend exactly what is needed to make your business stand out. ... Read More

Re-Designing a Logo As Part of a Re-Branding Strategy ... When it seems that re-branding is unavoidable you should first put some careful thought into exactly why you need a change. ... Read More

There are many ways to make money online, but none are as simple and effective as rebranding a product that offers resale rights. Resale rights allow you to take a product with private label rights, and then sell it using your own name brand. Read More

When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will often lead to entirely new products and services, yet the ... Read More

Corporate identity branding and rebranding services, is an area which requires immense thought and great care. Aspects of corporate branding that may seem quirky or fashionable today may not appear so in five or ten years' time. Identity branding... Read More

Retailers avoid price comparisons by product re-branding, hiding VAT, surreptitiously adding delivery charges, ... The Bathstore customer is paying much more for the same product due to re-branding it is not sold as Crosswater ... Read More

Brand plays an important role in the development of any companies or organizations. In Vietnam companies and organizations have realized the role and become more and more professional in their re-branding, especially for banks. It is very clear ... Read More

Feel like your current marketing strategy isn't giving you the ROI you had hoped for? Perhaps your marketing collateral seems to have lost it's luster, and you think it's time to move on to something new. You're aware that a re-branding campaign ... Read More

In this analysis and opinion piece, lets take a look at Comcast and their new brand called XFINITY, the reason it is needed, and whether it will succeed. Suddenly, new competition is changing the environment for Comcast. Read More

To rebrand or not to rebrand - this is a question that faces most top executives from time to time. The answer isn't simple, nor is the process if you decide to go forward, but the rewards can be substantial and the effort is almost always worth ... Read More

The branding team of the world's largest exchange and trading company, made NASDAQ into one of the most polished technology brand of the world. They ... engine market against Google and Yahoo, even Microsoft is in the process of rebranding allocating US$80 to US$100 million in the ad campaign. ... Read More

Promotional campaigns can represent a significant advantage, particularly if delivered at the same time as a corporate branding drive or identity rebranding initiative. However, too many companies see promotional campaigns through rather rose ... Read More

Creating a product is one easy thing, selling it is another. Creating an e-book could be the easiest thing that even a newbie can do. There are hundreds of them with re-branding license. That means, you can get one written by another author Read More

Anyone that has been involved with internet marketing will already know that the best way to make large sums of money on the internet is with promoting and selling your own product. Creating your own product is much simpler than it may first seem... Read More

Deutsche Telecoms-owned T-Mobile has been rebranding some of the finest Windows mobile phone products from Taiwan's leading smartphone maker HTC and it wasn't surprising that it would be rebranding its first Android handset from the same OEM. Read More

Word combat is everywhere - especially in politics and business. Put the right words and phrases together and you control the story, or even win the election or turn ... So they reframed the discussion by rebranding the levy the "death tax" - the implication being that the feds even tax you for dying. ... Read More

In this day and age where popular magazines, long standing newspapers, and trade journals are dying at a rate exceeding the pelicans of the Louisiana Gulf Coast, it's hard to image the recent success of the Wall Street Journal. What an incredible... Read More

This case study focuses on a company that markets and sells financial brokerage solutions for over 10,000 systems of leading Fortune 100 brokerage and financial institutions, a high-profile audience. The problem they presented The VP of Marketing... Read More

Creating your own products to sell is actually much easier than you may first think. There are a couple of methods that you can use that are free and ... Rebranding PLR products is one of the quickest and easiest ways to get your own product online so you can start making money from selling it. ... Read More

KFC Kentucky Fried Chicken Changes to KFC. KFC Version One: The story about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is to remove the word "fried" in it's name. The word "fried" has negative connotations ... Read More

In today's economy, it is all too easy for communities to turn to quick fixes to help taxpayers in the short term. The price, however, is long term instability and inefficiency. This article showcases several examples of communities that have ... Read More